Baja California hosts Emerging Baby Boomers conference in Rosarito

Published 31 October 11 01:51 PM

Baja California and AMAR Retirement Communities Association present educational seminar for development experts

The city of Rosarito in Baja California, Mexico, welcomes the Emerging Baby Boomers Conference on Nov. 16-17, 2011, hosted by Baja California and AMAR, the Retirement Communities Association in Mexico.

The two-day conference takes place at the Rosarito Beach Hotel and will address the nature of the baby boomer market. The conference will also highlight how businesses and investors can reach this market and continue developing the senior living and care industry within the Baja California and Sea of Cortes regions Baja California provides economic stability, socio-cultural comfort and geographic appeal, fitting the retirement needs of those ages fifty and older. There are more than 100,000 retirees and expats living full- or part-time in the Sea of Cortes and Baja Peninsula areas, with approximately 35 percent of these retirees requiring some form of assisted living care.

The Emerging Baby Boomers Conference will not only highlight everything Baja offers for retirees, but will also provide investors and developers with immediate and long-term business opportunities to help their business thrive in a growing market. "Our location is unparalleled with any other region in Mexico and considered the next big retirement and expat destination in the country," said Javier Govi, Founder & President of AMAR.

"In fact, this region alone has the largest retirement population in Latin America. By 2020, the total number of retirees and expats is expected to increase to 250,000." Guest speakers include Jeff Stevens, director of planning at Danielian Associates; David Truly, president of IRM Research; Chad Martin, principal of Global Research; and Rick Jensen, president and chief executive officer of Northstar Senior Living.


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