VIVA LA FIESTA!!!
About the Event
Rosarito Ensenada began in 1979. It is an award-winning 50 mile bicycle ride along the Pacific Coast and inland through rural countryside from Rosarito Beach to Ensenada, plus a Finish Line Fiesta on the Ensenada waterfront with food, drinks and live music until sunset.
About Rosarito Ensenada
We are Paseo Ciclista Rosarito Ensenada SA de CV, a Mexican corporation based in Mazatlan, Sinaloa, Mexico. We own, manage and operate the Rosarito Ensenada 50 Mile Fun Bicycle Ride.
Security in Baja
Our opinion—our experience from over 30 years—is that Baja is safe for tourists, and Mexico remains a beautiful and affordable destination for travel with friends and family. We do not believe that our staff or our participants are in danger. If we did, we wouldn't travel to Baja either!
The Mexican government is fighting a war against the drug cartels. But in an effort to increase ratings and make more money on advertising, the mass media in the U.S. unfairly exaggerates and over-reports the border violence and does not accurately convey that it is between drug traffickers and police and does not involve tourists.
News is a product, and the audience is the consumer. Media is a business, and advertising is its source of revenue. Advertising is sold, and the price is determined by how popular the media is: the higher the ratings, the higher the price of advertising. Sex sells, but fear sells much better. Think about it: would we be interested in the news if it only reported low prices at the grocery store and what books are available at the public library? Of course not! We want death and destruction, and we want the film at 11:00!!
Our opinion is that consumption creates demand, corruption knows no borders, and tourists are not a target.
Join thousands of fellow cyclists and rediscover Baja California!
NEXT RIDES
September 25, 2010
May 14, 2011
One Way Ride
 Besides the economic income that is generated annually, the Rosarito Ensenada 50 mile Fun bicycle ride also benefits the people of Baja California with our “ONE WAY RIDE” program.
You have the opportunity of making a positive difference on the life of less fortunate people, by donating your bicycle after the event.
The bikes that are donated are organized by size, type and necessity and then given in donation to charity institutions like: HOSPITAL DE LAS CALIFORNIAS (KIDS HOSPITAL), DIF MUNICIPAL (FAMILY INTEGRAL DEVELOPMENT), CAMINADO CON SENTIDO, CRUZ ROJA (RED CROSS), CICLYST OF SAN QUINTIN (RURAL COUNTY PART OF ENSENADA), AUXILIAR POLICE, AMONG OTHERS.
Like a form of thanking you, you would receive a certificate for a FREE t-shirt of the ride.
If you are interested involving or participating in this program, contacts Rosarito Ensenada in advanced or go to our Staff personnel at the Fiesta in the information Module.
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- www.bajainvestment.com